One email is enough to start. We read everything and reply within two business days — usually with a question of our own.
We'll set up a 30-minute call to hear the idea and ask the blunt questions early. If it's a fit, you get a written plan: the stage we'd start at, what it costs, and what you'll have at the end.
If we don't think the idea is worth your money yet, we'll say so and tell you what evidence would change our mind. That answer is free.